Test small. Scale what sells.
Campaigns timed around your stock and the season, tried on a few customers first, and judged by what people actually bought.
Switch on what you need. It works as one.
Each module does its whole job on its own, and shares the same customers, items and books with the rest of Oyo.
Campaigns
Campaigns and audiences
Campaigns by WhatsApp, email and text to the customers who fit, timed around the season.
Campaign lab
Estimate a campaign, try it on a slice of customers, then send what sold to everyone.
Content, social media and ads
Content studio
Posts, captions and messages drafted from what is in stock, in your brand's voice, for you to approve.
Social media
Posts scheduled to Facebook and Instagram, with comments and messages answered in one place.
Ads
Meta, Google and TikTok ads for items you have in stock, judged by the sales they bring in.
Competitors, feedback and events
Competitor watch
What competitors post, advertise and get reviewed for, turned into ideas for your next move.
Surveys and feedback
Short surveys after a sale or a visit, with every answer linked to the customer.
Events and exhibitions
Stalls, visitors and leads from trade shows, followed up before they go cold.
A copilot for your marketing.
It reads what comes in, does the routine work and brings you what needs a person. You make the calls.
What comes in
- What’s in stock
- Past campaigns
- Social media
- Customer reviews
Marketing copilotWorks with Olivia
What comes out
- PlannedWeekend sale on slow-moving stock
- TestingOn 10% of customers first
- Spotted3 new reviews to answer
Try asking:
- “Plan a weekend sale”
- “How did the last campaign do?”
- “Post our new arrivals”
Questions, answered.
How does Oyo know which campaigns work?
By what people bought. Each campaign is read against real invoices, not clicks, so you see the sales it brought in and what it cost before you spend more.
What does testing on a few customers mean?
Oyo gives a campaign a likely range from your past campaigns and the season, then sends it to a small slice of the audience first. If it sells, send it to everyone; if not, you have spent little.
Which ad platforms does Oyo work with?
Meta, which covers Facebook and Instagram, plus Google and TikTok. Ads promote items you have in stock, and their results are read against your invoices.
Can Oyo write posts and captions?
Yes. The content studio drafts posts, captions and messages from your products and what is in stock, in your brand's voice. Someone on your team edits and approves each one before it goes out.
Do customers have to agree to marketing messages?
Yes. Campaigns go only to customers who agreed to hear from you, and a customer who replies stop is taken off every list at once.